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CYTENA
Cytena is a cutting-edge biotech company working at the intersection of science and innovation.
But their visual identity wasn’t keeping up. With outdated design elements and limited brand assets, their marketing materials didn’t reflect the sophistication or clarity that their work deserved.
the challenge
Cytena’s original design system had run its course. The brand was relying on inconsistent visuals, unbalanced color use, and had very few assets that could support a long-term creative strategy.
On top of that, they needed to speak to a highly specific audience such as scientists and researchers through ads and 3D product renders. Reaching that niche with credibility and clarity was no easy task, especially without the right visual tools in place.
the solution
We overhauled Cytena’s visual approach by introducing a refreshed, cohesive design language. Using AI-generated images as a starting point, we refined and customized each asset to align perfectly with their brand and audience.
Our team produced a large volume of polished visuals in a short period of time, including detailed 3D renders that felt right at home in the scientific world. Through close collaboration with the Cytena team, we made sure every piece of copy and design resonated with their audience.
We set out to bring clarity, professionalism, and modern flair to a once-dated brand.
And we think we nailed it.
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