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10KC
10KC is a platform that fosters meaningful professional connections within organizations.
Through intelligent matching technology, 10KC brings employees, leaders, and alumni together for mentorship, peer learning, and even informal coffee chats both virtual and in person.
By facilitating structured yet organic interactions, the platform helps companies strengthen internal communities, encourage knowledge sharing, and support long-term career development across teams.
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the challenge
10KC was ready for a brand evolution that would match the ambition of their platform. Operating in a crowded HR tech space, they saw an opportunity to develop a more distinctive and versatile identity that could better express what makes their product special.
The goal was to craft a modern, flexible brand that reflects 10KC’s core mission of bringing people together through mentorship, networking, and meaningful professional connections.
the solution
We developed a full brand identity system for 10KC. At its core is a responsive logo system designed to work seamlessly across digital products, as well as online and offline communications.
We also created a modular shape system that represents progress, transformation, and structured collaboration. This visual system reflects the platform’s mission to connect people through mentorship and knowledge sharing.
Alongside the visual language, we introduced a new brand voice, refreshed the photography direction, and designed and developed the platform’s website to bring the entire identity to life.
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