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Instabase
the challenge
Instabase had built a powerful platform for enterprise AI, but their brand and digital presence weren’t keeping pace with the company’s innovation. The existing website was functional but lacked the visual distinctiveness and clarity needed to stand out in a competitive sector. Their story, vision, and technology required a design system that could communicate both trust and innovation while engaging a global audience.
Our challenge was to create a brand and website that matched the sophistication of Instabase’s product — clear, modern, and full of energy.
the solution
Drawing inspiration from Instabase’s mission to simplify the world’s most complex processes, we crafted a brand identity that was modern, flexible, and unmistakably theirs. Clean typography, bold visuals, and a refined color system worked together to project both trust and innovation.
Custom illustrations translated abstract AI concepts into approachable stories, while motion design injected life into the experience, turning technical workflows into engaging narratives. The redesigned website provided clarity and flow, guiding users seamlessly from big-picture vision to product detail.
Every element — from the smallest animation to the overarching design system — was built to amplify Instabase’s position as a leader in enterprise AI, giving them a digital presence as dynamic as the technology they deliver.
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