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ALLO FIBER
the challenge
They were about to launch their brand in several new locations, and they wanted to introduce themselves to the local communities properly. Our team needed to create flexible visuals that were both on-brand and adaptable to various uses.
On top of that, the client wanted to communicate their values through clear, yet authentic copy. Highlighting superior services is one thing, but letting a tech-centric brand’s humanity shine through is a feat in its own right.
the solution
We aimed for a voice and visual system that was both functional and friendly. The end result: a full advertising campaign (in 3 dedicated stages), including a tagline, a clear copy direction, and flexible visuals that included photos of the Allo team as well as pictures of people that represent their customers.
To represent the core of their expertise, we made 3D-like graphics of fiberoptic cables. Then we went a few steps further and combined them with images of their team in warm tones to showcase their culture.
The slogan “We go beyond fiber” was there to round it all out and put the focus on people. The rest of the messaging relied heavily on who they are: they do charity work, hire locals, and set up local stores to better serve local customers and engage with them directly.
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TV Ad and Postcards
To amplify the campaign’s reach, Allo needed tangible and memorable touchpoints on both on screen and in people’s mailboxes.
We created a dynamic TV spot designed to leave a lasting impression. With a fast-paced script and relatable scenes of everyday life, the ad struck a balance between humor, heart, and high-speed storytelling.
Fiber imagery was woven in throughout to reinforce the core value: speed that changes everything.
On the ground in Sierra Vista, we brought the brand to local doorsteps with bold, beautifully designed postcards. These served as both an introduction and an invitation welcoming residents to experience a better kind of internet.
About video
Happy with the initial project, Allo Fiber came back to us with an additional ask. They needed a TV video ad to showcase their charity initiative – for every new client coming in, they would donate $50 to charity.
The video we delivered was lively and vibrant, but down-to-earth and relatable. Using a unique, hand-drawn style of animation, we brought several characters to life to tell their story and inspire people to contribute to the cause. Once again, their purpose to serve local communities was in the spotlight of the campaign, bringing them even closer to their audience.
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