ALLO FIBER


the challenge
They were about to launch their brand in several new locations, and they wanted to introduce themselves to the local communities properly. Our team needed to create flexible visuals that were both on-brand and adaptable to various uses.
On top of that, the client wanted to communicate their values through clear, yet authentic copy. Highlighting superior services is one thing, but letting a tech-centric brand’s humanity shine through is a feat in its own right.




the solution
We aimed for a voice and visual system that was both functional and friendly. The end result: a full advertising campaign (in 3 dedicated stages), including a tagline, a clear copy direction, and flexible visuals that included photos of the Allo team as well as pictures of people that represent their customers.
To represent the core of their expertise, we made 3D-like graphics of fiberoptic cables. Then we went a few steps further and combined them with images of their team in warm tones to showcase their culture.
The slogan “We go beyond fiber” was there to round it all out and put the focus on people. The rest of the messaging relied heavily on who they are: they do charity work, hire locals, and set up local stores to better serve local customers and engage with them directly.




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