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RB2B
RB2B’s groundbreaking platform empowers businesses to turn website visits into valuable partnerships and lead opportunities. To reflect this blend of cutting-edge capability and the timeless fundamentals of sales, we set out to create a brand that was both strikingly fresh and playfully nostalgic.
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the challenge
RB2B needed a brand that conveyed the novelty of its service without losing a sense of the familiar sales charm. Their platform deserved an identity that was engaging, fun, and memorable. Our task was to capture the modernity of their offering while bringing a friendly touch that would resonate across all industries.
the solution
We found the sweet spot in a retro-inspired design, centering around a lively green that captured both freshness and nostalgia.
Drawing from the 90s, we crafted a style that evoked the iconic graphics of early Windows Office and classic video games. This retro-modern contrast made the brand feel as exciting as its service.
To bring the experience full circle, we designed a playful website complete with animations and smooth transitions, embodying RB2B’s innovative yet approachable nature.
This dynamic brand experience aligns perfectly with their vision, making sales and lead generation feel fun, intuitive, and memorable.
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