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GRIZZLE
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the challenge
Grizzle approached NBD with the goal of transforming their fragmented, DIY brand into a cohesive, high-impact identity that would attract higher-value clients and support their growth into the upmarket B2B space. With nearly a decade in operation but no unified visual system (done professionally), they needed a full-scale rebrand—including logo, design system, and website overhaul. The project required balancing bold, B2C-inspired creativity with clear B2B strategy.
the solution
We gave Grizzle a bold new identity—modern & dynamic.
We crafted a custom logotype rooted in digital minimalism, where curved and rectangular forms mirror the dualities of the visual system: light and dark, soft and sharp. A vibrant gradient bar system—symbolizing growth, movement, and data—adds energy and motion to the brand, flexibly adapting across layouts and mediums.
Our illustration style brings a warm, slightly surreal touch to the tech space. Combining vibrant gradients with clean linework, these scenes capture digital themes like UX, data, and interaction, while grounding them in human elements—hands, faces, and connection.
On the website, we designed thoughtful, tactile interactions—from scroll-based animations to responsive hover states—that make the experience feel intuitive, polished, and uniquely Grizzle.
The result is a brand that stands out in the B2B world: sleek, expressive, and built to grow with Grizzle’s ambitions.
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