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CLEVELAND
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the challenge
Our goal was to evolve Cleveland Clinic’s identity from a more corporate feel to one that feels human, approachable, and refined. While the Clinic is internationally renowned for its medical breakthroughs and care quality, its visual identity needed a shift toward a more modern, compassionate presence that resonates across audiences.
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the solution
Inspired by the Clinic’s core mission of care, we built a visual language that embodies support and sophistication. We created soft, rounded containers to cradle each design element to allow for a seamless, fluid presentation.
This approach, combined with thoughtfully selected imagery and carefully paired fonts, adds elegance and approachability to the brand. Each visual choice conveys the clinic’s dedication to human-centered care, offering a refreshing and cohesive brand experience that reflects its innovative spirit and core values.
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