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PULLEY
Sector
Services
Branding
Web Design
Webflow Development
Pulley is a platform pioneering intuitive tools that help companies manage equity. As Pulley geared up to launch new products and features, they needed a brand that matched the innovation behind the platform. Something more elevated, more distinct. Enter the creatives at NBD, always up for a challenge.
the challenge
Pulley wanted to stand out—not just look like another equity management tool. They needed to show founders, finance leads, and even crypto-native users that they’re the smarter choice.
That meant creating a human, trustworthy feeling while making the platform look clean and effortless to use. We needed to make Pulley stand apart from their biggest competitor and build a visual system that could grow with the company and its offering.
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the solution
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