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Openlayer
Openlayer is the all-in-one platform for AI evaluation, monitoring, and governance at scale across ML and LLMs. To match this cutting-edge positioning, the Openlayer brand needed a visual identity that communicated the power of the platform while breaking away from the typical cookie-cutter designs you’d find in the industry.
If you know anything about us by now, you know that “cookie-cutter” is not in our vocabulary and that complex AI platforms don’t scare us one bit. So we got to work!
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the challenge
AI workflows are inherently complex, multi-faceted, and can break down at multiple points in prod, testing, and when they’re live. Openlayer aims to turn that complexity into intuitive, automated testing and governance across the development cycle for AI engineers and enterprises.
As much as AI workflows are intricate and delicate, Openlayer gives enterprises the tools, templates, and processes they need to build and launch bulletproof, compliant AI. So, how does a brand communicate all that value to its audience?
The risk here was that, without a refined visual system, Openlayer’s story could get lost in translation. Potential customers would feel overwhelmed, and they would click away. We needed to show the power of the platform as well as how it’s easy and intuitive to use.
the solution
Our creative team knew that the visual redesign needed to be bold and streamlined throughout to turn complex AI processes into opportunities for AI-forward enterprises. So, we built a cohesive design system that captured Openlayer’s advanced technology while making its value instantly clear.Our work included creating engaging motion graphics that amplified the company’s tech-forward identity. We also designed beautiful, cutting-edge process diagrams to simplify and visualize complex AI workflows.
We aligned the new online ads we created to the brand’s visual identity to make each campaign look sharp, consistent across channels, and as impactful as the platform itself. Our creatives also made sure to systematize the Openlayer brand usage across every touchpoint, from the website and Ebooks to Google Display Ads and presentation decks.
The result is a bold, future-ready brand identity that mirrors Openlayer’s promise of clarity, reliability, compliance, and innovation in enterprise AI.
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