Anrok is a global sales tax solution built for SaaS. The NBD team helped them by adjusting and extending their visual identity to a more unique and eye-catching system, as well as designing a set of new creative ads.
We have separated brand’s grid pattern and gradient. Bringing the grid to a white background gives the feeling of a spreadsheet, which fits tax based industry. The gradient without a grid pattern over it delivers a feeling of immersion, depth.