CASE STUDY

ANROK

SCOPE OF WORK

  • Art Direction
  • Creative Ads
  • Motion Design
Anrok is a global sales tax solution built for SaaS. The NBD team helped them by adjusting and extending their visual identity to a more unique and eye-catching system, as well as designing a set of new creative ads.

ART DIRECTION

Instead of introducing new, we used existing brand elements, shifting the way they have been used thus far. Evolution, not revolution.
We have separated brand’s grid pattern and gradient. Bringing the grid to a white background gives the feeling of a spreadsheet, which fits tax based industry. The gradient without a grid pattern over it delivers a feeling of immersion, depth.
We have introduced geometrical visuals, based on Anrok logo icon shape.

MOTION DESIGN

We designed and animated a short, product oriented animation, showcasing Anrok’s capabilities and core functionalities.

STORYBOARD

BRAND ASSETS

We have transferred the new Anrok style to the other media, like ebooks and slide decks, proving system’s flexibility.
We have filled the slide deck with logo based imagery, creating more context and grabbing more attention.
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